South Africa is promoting itself to Ugandan tourists as an Africa holiday destination under a new advertising campaign where holidaymakers from Uganda will enjoy subsided rates on a safari to South Africa.
The tourism marketing body, known as South Africa Trade, held an exhibition at the Sheraton Kampala Hotel this week.
Hulisoni Thabela, the trade relations manager, explained that East Africa was a big market for them. The region, he said, would gain from the initiative.
“Many Ugandans travel to South Africa for business-related activities, although the more popular activities remain shopping and leisure. It is a land of exploration and adventure.”
“We want tour and travel agents to know about South Africa’s surplus tourism experience through provision of relevant information to the trade that will help them to sell the destination more effectively to their clients,” she said.
Thabela disclosed that last year alone, more than 10,000 Ugandans visited South Africa for business and holiday.
“There is an opportunity to discover South Africa’s breathtaking beauty and world-class hotels,” she added.
The South African High Commission to Kampala, Michael Schoeman, said the number of visas issued to Ugandans was increasing. It was over 7,000 for 2006 alone.
Uganda Safaris
Grace
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